Search Engine Optimization (SEO) - Do You Have an Overall Strategy?

When looking at your website from a high level do you have an overall strategy to move your rankings higher for keywords and phrases that convert to sales when looked at from 10,000 feet? Here are some things to consider:

•Does each page in your website focus on relevant keywords based on the page itself?
•When creating and adding content to your website have you created a scalable website architecture and naming conventions for webpage names, image names and links that align with your keywords?
•Have you tested your website in various search engines to make sure that both humans and computers can read it?
•Are you careful not to allow your website to link to websites with questionable content?
•Have you taken your top 5 or 10 keywords and when a natural or paid search brings a lead to your website, is it the best page for the given keyword?
•After taking a great deal of effort, time and expense to bring traffic to your website, does the website look professional and convert the leads?

It is easy to hire a professional to work on the details of key word selection, ad creation, website design and optimization from a detailed perspective, but it is equally important to look at your marketing and design efforts from a high level taking a long term view.

Growing anything worthwhile takes time, it is important to choose website and optimization professionals that take both the short term and long term view. It is important to make sure you emphasize both goals to the company you choose.

We see many companies that spend marketing dollars on their SEO or PPC program only to bring the traffic to an unprofessional website or a page that does not match the potential searching clients keyword phrase. We also see many companies targeting keywords without considering that the goal is to bring quality traffic, to the right area of the website, and convert it into leads and sales.

A successful marketing effort should have an overall strategy as well as a day to day one.

Website Design and Search Engine Optimization

Welcome to our Blog.

Our intent is to first tell you a little bit about website design then our company. We want to share best practices. We have experience in multiple technologies ranging from Microsoft to Java. Our goal is to help businesses of various sizes achieve a website design and website presence they can be proud of and convey their company mission and philosophy.

A website design should not only look good but it should load fast and be easy to use as well as accessible to all your visitors. We provide the highest quality creative solutions using the latest tools and techniques to bring your company's vision to the digital space.

We start from the ground up, constructing navigation models and functionality prototypes, assuring a usable product. Through compelling aesthetic website design and the addition of rich media, our website design experts can take your user's interactive experience to a new level.

We will take the time to analyze your business and goals and align your website presence. We want to be your partners in increasing your company and brand awareness.

Your website presence is a reflection of your company and frequently serves as the first impression of your business.

We are located in King of Prussia, Montgomery County a suburb of Philadelphia serving Philadelphia, Montgomery County, Berks County, Bucks County, New Jersey, and Delaware. We have clients in all sections for the country ranging from Florida to King of Prussia and from New York to the Carolina's.

Our website is at http://www.pfxn.com/, please take a few minutes to read about our company and the services we offer and clients we serve. If you want to learn directly about website design, please see this link www.pfxn.com/website-design.aspx.

We also offer a full range of other services including Search Engine Optimization (http://www.pfxn.com/services/servicesSEO.aspx), Search Engine Marketing (http://www.pfxn.com/services/servicesSEM.aspx), and Pay Per Click (http://www.pfxn.com/services/servicesPPC.aspx), with more detailed information coming in our next posts.


Thank you for taking the time to read about us.

About Perfexion, Inc.

Perfexion, Inc. is a Philadelphia based based interactive agency, in King of Prussia, PA, providing graphics design, website design, custom programming, website hosting, ecommerce, search engine optimization and marketing, database design, and IT consulting.

Our staff includes MCSDs (Microsoft Solution Developers), MCPs (Microsoft Certified Professionals), with undergraduate and graduate degrees from several universities. We constantly attend seminars, take certification tests from Microsoft, and attend classes to keep abreast of the latest technologies and advancements.

We are an interactive advertising agency that focuses our attention to your business with our goal to give you a professional online presence, while increasing your traffic and business. The goal of any business is to be successful and make profits. We are here to help you reach your goals. Your success is our success.

Our website is at http://www.pfxn.com/, please take a few minutes to read about our company and the services we offer and clients we serve.